HIDEOUS CHRISTMAS GIFT

Risultati immagini per CHRISTMAS TREE IN MILAN

Where to start? Well for Christmas me and my middle school old friends decided to make a Secret Santa’s Gift Exchange. 

On First day of December we have dinner at Pino’s pizzeria near my home and we write our names on papers, we insert they in my Hepburn’s style hat and we place our hand inside to catch one piece of paper. During the 20th of december we made a reunion and we will exchange our gift.

My usual style at work or for free time is a suit of black office pants with black blazer, a bright white shirt with a black tie under a black gilet and a pair of patent black decollete kitten heel shoes. For work I use a leather black tote bag and and a pc black bag. Something recurring? For example that I wear always black… not in other colors. Eeeh… so fun. For casual occasions I like to wear elegant tube dress or suits of blazer and tube skirt but always with black notes and decollete shoes. I never wear things like leggins, jeggins, sneakers, crop top, sports wear, jumpsuit. I wear only classical style garnments. So how is possible that one of my old friends gave me a O Bag? They know me well but not in that case.

Do you know what is O Bag? And don’t you feel a little bit surrounded by them?

They are everywhere, in markets, in streets, in places, in coffe, in shops, at work, in bookstore, at meetings, at at speciality courses and exams but I really have no idea about how that is possible and why the people may like them!? I’m oppressed, completely surrounded!

One of the ugliest aliens decides to invade our town, no better our world, and it goes around in the city hanging on to women’s arms of every age and city.

This is the O Bag, and that’s my Christmas gift, I think that it is one of the ugliest shopper that was realized. Obviously this is only what I think it’s not an official critic, I don’t want to discuss about the personal opinions or the personal preferences in fashions tendence…

One voice come out from my stomach every times that I saw one of that bags and I screw…How the hell is possible that a so hideus bag is one of the most bought and loved bag by the women? How it’s possible that those bags are so appreciated?

To let the desperation apart, the O Bag phenomenon make me reflect so much about the fashion style and the consumerism. At today many consumers don’t pay attentions about what is nice loocking and what is only a fashion tendence that pass over in a short period. Many people buy unecessary and kitsch things that are bought only because they are good advertised by well studied marketing strategies. I mean that in the world we have things that are good looking and things that only follow the tendence of the moment.

What a kind of kitsch nightmare after Christmas…

The O Bag is the demostration of how a company may increase their earnings with the impositions of a good marketing strategy, they transform a bag that may be used only in the beaches in a bag for every occasion and season. Because I’m an accountant working as a sales commercial representative, I have to admitt it in their honor that they did a well done work with marketing strategy.

You have only to change the accessories and “le jeu son fait” you’re ready for every occasion…but the quality of the bag is very poor: a piece of silicone and the handle are made by rope! You pay a lot for that?! Some accessories placed on a piece of silicone and rope? No way I prefer to spend the same money for an elegant black leather tote bag that maybe used in every occasion, because if a thing is good looking it will be appreciated everytime for its design, materials, quality and seasonless style.

I think that the recent past years inexorable destroied the concept of good accessories and clothings, we saw waves and waves of commercial trash style clothes. The bad waves of “use and waste” style are advancing unstoppable, say goodbye to the durable seasonless accessories and clothes…

I desire to suggest you to reflect about the opportunity to try to be more demanding about what is good and what is only commercial…Remember that you have the right to deserve beautiful things! Please I pray you to not be satisfied of what the fashion vogue let in front of you, don’t aspire to be a copycat of a million of others people that walk in the streets! Find your style useing your eyes, your brain and your heart!

Please mantain an indipendent critical sense about the fashion, an indipendent style, an indipendent think, don’t be only fashion…be fashion following your personal preference. Who knows, you may also create a tendence…your personal tendence and some others may appreciate your style and follow you, be yourself and you will be fashion!

dress3

If the 80% of the world wear an accessories of a clothe it doesn’t mean that you’re forced to use and appreciate it, you’re not obliged to like it!

Annunci

MARKETING BY MUCHA

I had always loved the Art Nuveau style, and I had visited the Tiffany’s world biggest collection in Winter Park (Florida) at the Museum Charles Hosmer Morse of American Art. One of the most important rappresentative of that style was A. Mucha.

During that frosty days, in Palazzo Reale in Milan we can appreciate the operas of one of my favourites painters: the Czech artist Alphonse Mucha. He’s important not only for the Art Nuveau but also because he was the author of many, many poster ads. He was the precursor of a new kind of language: the powerful visual art of advertising. I was always be interested in marketing and advertising possibilities because is a parto of my economical and legal formation and I think that one person must always learn additionsl information about her or his culture. We are never full of information and we may alwys be better at work useing our new acquired competence and abilities, so on last Sunday I decided to go to explore on side of marketing: the history of the evolution of the ads, now we have ads on pc (Pay per Clic), on tv, on radio, on newspapers, on DVDs, in cinemas, in streets etcc.. but how is made the marketing in the past? Only via paper, in big posters. So why not to go out and hang on at the new Palazzo Reale exhibit?

Do you remember the Jobs rolling papers for cigarettes ads? Two of the most famous of that ads are made by Mucha. But he also advertise the Abadie cigarettes rolling paper’s.

But this isn’t the most important Mucha’s add because he made the official poster for the 1904 Word’s Fair: the Louisina Purchase International Exhibition that was made in Saint Louis.

mucha11

The poster of many famous theater opera’s are made by the Czech artist. He also use his drawing competence for the music concert’s ads. He advertise many times the theather operas with ones of his favourite models/acrtess: Sarah Bernhard when she played her role in the Théâtre de la Renaissance companies in Paris during her debut and the Mucha advertisment’s debut.

MUCHA 1mucha teheter1

He advertise with his beautiful and delicates womens models many common products like cookies, beer, champagne, wines, choccolate, milk, soap, perfumes, bycicles, detergent for clothes ecc… But not at all he advertise also the famous Monaco Monte Carlo hotel and casinò.

He was promoter of a new type of visual art, an art with a subject that communicate a message to the observer. His poster were the most uncommon and diffused at his time, the female model on they became icons not only a way to communicate the promotional message.

Also today we may clearly distinguish his style and his works from others that are only similar to his style or inspired by the Art Nuveau period.

The exhibition in Palazzo Reale for me was good, it has 220 operas of Mucha and was organized by Karel SRP e Stefania Cretella it officially started on 10th of December and will close on 20th of March 2016 I had visited it on 13th of December but I think that I will come back to Palazzo Reale to visit it one more time on next months…

THE INSPIRING PRESONALITY (part 2/6)

“All creative people want to do the unexpected.”  Quote from Hedy Lamarr

“Any girl can be glamorous. All you have to do is stand still and look stupid.” Quote from the actress inventor Hedy Lamarr

Now this is the time for the second article about the women that I admire and that inspired me. So let me present one of the most famous actress and inventors in the world’s history: HEDY LAMARR. She has everything that a girl may need the intelligence, the beauty, the charm, the fame, the competence and the culture.

Lamarr was born Hedwig Eva Maria Kiesler in 9th November of 1914 in Vienna, Austria-Hungary, the only child of Gertrud “Trude” Kiesler  and Emil Kiesler. Her father was a successful bank director. Her mother was a pianist and Budapest native who came from an upper-class Jewish family. In later years, Hedy’s influence as an actress would be used to help get her mother rescued from Austria, then under Nazi domination. Lamarr became a naturalized citizen of the United States on 10 April 1953, at age 38.

In the late 1920s, Lamarr was discovered as an actress and brought to Berlin by producer Max Reinhardt. Following her training in the theater, she returned to Vienna, where she began to work in the film industry, first as a script girl, and soon as an actress. In early 1933, at age 18, she starred in Gustav Machatý’s film, Ecstasy (Ekstase in German, Extasein Czech), which was filmed in Prague, Czechoslovakia.

At the age of 19, Lamarr married a wealthy, and extremely jealous, Austrian military arms merchant. Lamarr’s marriage to Mandl eventually became unbearable, and she decided to separate herself from both him and her country. She wrote in her autobiography that she disguised herself as her maid and fled to Paris. However, rumors claimed that Lamarr persuaded Mandl to let her wear all of her jewelry for a dinner, then disappeared.

After escaping her husband, she fled to Paris in 1937, where she met Louis B. Mayer, who was scouting for talent in Europe. Mayer hired her but later wanted her to change her name to Hedy Lamarr she had been known as “the Ecstasy lady” choosing the surname in homage to the beautiful silent film star, Barbara La Marr. Upon arriving in Hollywood in 1938, Mayer began promoting her as the “world’s most beautiful woman.” For her contribution to the motion picture industry, Hedy Lamarr has a star on the Hollywood Walk of Fame at 6247 Hollywood Blvd.

Lamarr’s earliest inventions include an improved traffic stoplight and a tablet that would dissolve in water to create a carbonated drink. The beverage was unsuccessful; Lamarr herself said it tasted like Alka-Seltzer.

With the ongoing world war, Lamarr was inspired to contribute to the war effort by designing a jam-proof radio guidance system for torpedoes. With the help of composer George Antheil, they drafted designs for a new frequency-hopping spread-spectrum technology which they later patented.

Lamarr and Antheil realized that radio-controlled torpedoes, while important in the naval war, could easily be jammed, which caused the torpedo to go off course. With the knowledge she had gained about torpedoes from her first husband, and using a method similar to the way piano rolls work, they designed a frequency-hopping system that would continually change the radio signals sent to the torpedo.

Their invention was granted a patent on August 11, 1942, but it was technologically difficult to implement, also the U.S. Navy was not at the time receptive to considering inventions coming from outside the military, and did not use it until the 1962 Cuban missile crisis. The design is one of the basics behind today’s spread-spectrum communication technology, such as GPS, Bluetooth, wireless and cell phones, and Wi-Fi networks.

They received the Electronic Frontier Foundation Pioneer Award and the BULBIE Gnass Spirit of Achievement Bronze Award, given to individuals whose creative lifetime achievements in the arts, sciences, business, or invention fields have significantly contributed to society. Lamarr was also featured on the Science Channel and the Discovery Channel. In 2014, Lamarr and Antheil were inducted into the National Inventors Hall of Fame.

Lamarr wanted to join the National Inventors Council, but was reportedly told by NIC member Charles F. Kettering and others that she could better help the war effort by using her celebrity status to sell War Bonds. Lamarr participated in a war bond selling campaign with a sailor named Eddie Rhodes. Rhodes would be in the crowd at each Lamarr appearance, and she would call him up on stage. She would briefly flirt with him before asking the audience if she should give him a kiss. The crowd would of course say yes, to which Hedy would reply that she would if enough people bought war bonds. After enough bonds were purchased, she would give Rhodes his kiss, and he would head back into the audience. Then they would head off to the next war bond rally.

Finally thanks to that beautiful woman we can now use GPS, triangulation systems, self-guided defence intelligent weapon, wireless technology in each house, bluetooth to transfer datas useing phones, tablets and each other devices. Her mind and her competences impressed me a lot her intelligence is for me a source of inspiration and aspiration.

With their eyes she enchanted their time and she saw the future of all of us, she really was a double souls woman: beauty and brain!

HOME SWEET HOME

Six months ago I was forced to pass ten days at home cause during my last travel to Istanbul in Turkey I had catch the flu. After the first week when I was totally unable to study or think about everything ( 40 Celsius degrees of fever are very high for everyone ) I pass the rest of my convalescence studying to pass my admission exam of Economy and then reordering my collection of mugs cause only during that summer I realized that I have a lot of mugs and the kitchen became to be a mess: so I decided to order at IKEA a bookshelf to put my mugs and do some order at home. Bookshelf arrived the last day of my convalescence and it left me the time to assemble it and stock all my beloved Icons. After that hard and very long work, it needs all my day, I realize how many mugs I have…more than 100! So there’s my considerations about collecting Starbucks Icons mugs:

THINGS THAT I LOVE ABOUT ICONS

-It’s relaxing and stress reliever: drink in mugs it’s therapeutical when you are sad, hangry or you have a bad day because when you drink in the mug you think at the past experience when you get the mug.

-It give to your empty life and times moments full of satisfactions (obviously in my case when I’m not lost in transaction and inesorabily sinking in the deep, deepest water of society accounting…).

-It’s endless: new mugs may will be out somewhere in every moment…also when I’m posting that pharagraph. Last mug released was Lijiang… ( someone knows where’s that place? China…but where in the big China, who knows. )

-It’s always a good topic to start conversations, also with person that don’t collect mugs, just to inform they how many things they loose in their life.

-They gives you the possibility to vaunt yourself of your collection, mugs after mugs, untill your interlocutor faint with no more energy and tired of your long-winded chat.

-It gives me the possibility to appreciate things that for the others are uknown.

THINGS THAT I HATE ABOUT ICONS

-It’s terribly addictive.

-It changes your home as the collection increases.

-It’s consumes many times.

-It maybe expensive in some case.

CARNIVÀLE!

This post is dedicated to the Carnival in Venice cause I like to go to Venice every year for the carnival celebrations , everything is bright and colored. This year the weather was beautiful, a little breezy but not to much. I love to eat the tipical food of carnival and I love to feel the masquerade across the canals. There are two famous confectionery that everyone may eat in Venice during the carnival days, the first is the “Crostoli” called also “Chiacchere” if you would use the Venetian name, and the second is the “Frittelle” that may be prepared in many variations but the most famous way to eat the “Frittelle” is the “Veneziane” a particular kind of “Frittelle” made only in Venice.
Now I am too adult to go to the masquerade dressed with a mask, I have a work and I am not a child so wearing a mask is ridiculous for me, but I like to see the contrast of the blue bright water, the colorful mask and dress under the sunshine.
Also that year I had passed a confused but pleasant journey strolling from the San Marco to the Rialto bridge it was full of people but not sweltering.
It was a relaxing Mardi’ Gras.

I love to see the exhibition of the Italian tipical masks like Pulcinella, Arlecchino, Pantalone that are a part of the culture of the Venetian carnival. Every year I go crazy for the masks parade made in Piazza San Marco that is colorful, luxurious, powerful and more exciting year after year time after time! I don’t like Venice at all, some aspects of the city annoying me but I love Venetian culture, ceremony and art, but I expecially love the Venetian people that always welcome the tourists and the visitors from everywhere!

 

THE INSPIRING PERSONALITY (part 1/6)

As I promised there is the first article about the womens that influence me and my style. Now it’s time to describe the second women: Amelia Earhart the first female pilot that cross the U.S. without stopover from Los Angeles to Newark and the first aviator that cross the Pacific Ocean from Oakland to Honolulu on 1935. She’s strong and she was a born flier!

Amelia Mary Earhart, daughter of Samuel Stanton Earhart (1867-1930) and Amelia “Amy” Otis Earhart (1869–1962), was born in Atchison, Kansas. Amy Earhart didn’t believe in molding her children into “nice little girls.” Meanwhile their maternal grandmother disapproved of the “bloomers” worn by Amy’s children and although Earhart liked the freedom they provided, she was aware other girls in the neighborhood did not wear them.

I love to see the planes in the sky, I think that when you are in the sky you are free and you may feel the power of the engine of your aircraft that gives you the poxibility to make what the humas can’t naturally make: fly free in the sky. So when I read the Amelia’s story I rested very impressed!

She was the Vice President of National Airways, which conducted the flying operations of the Boston-Maine Airways and several other airlines in the northeast (company known as Northeast Airlines). In 1930, Earhart became an official of the National Aeronautic Association where she actively promoted the establishment of separate women’s records and was in the Fédération Aéronautique Internationale accepting a similar international standard. In 1931, flying a Pitcairn PCA-2 autogyro, she set a world altitude record of 18,415 feet (5,613 m) in a borrowed company machine.

She had the courage to do what a woman had never do: she hadn’t flew like a man she had flew like a woman. Why only men may be a topgun?

Earhart was a widely known international celebrity during her lifetime. Her shyly charismatic appeal, independence, persistence, coolness under pressure, courage and goal-oriented career along with the circumstances of her disappearance at a comparatively early age have driven her lasting fame in popular culture. Hundreds of articles and scores of books have been written about her life which is often cited as a motivational tale, especially for girls. Earhart is generally regarded as a feminist icon.

Earhart’s accomplishments in aviation inspired a generation of female aviators, including the more than 1,000 women pilots of the Women Airforce Service Pilots (WASP) who ferried military aircraft, towed gliders, flew target practice aircraft, and served as transport pilots during World War II.

The home where Earhart was born is now the Amelia Earhart Birthplace Museum and is maintained by The Ninety-Nines, an international group of female pilots of whom Earhart was the first elected president.

BYE BYE 2014

Hi visitors! Today it’s the end of the year and that is the last post of 2014 so I had decided to to enclose in the post some image of the city where I passed my last day of the year: Rome! I’m not a fan of the party or of the mess that happend the last day of the year, I dislike the cocktail cheers, the big dinner and the others formalities that the people usually do to say welcome to the new year, they are expensive, long and usually boring for me. But I have to admit that I like a lot to see the fireworks: they are a powerfull explosions of colors and make seems that the stars are burning and exploding in the sky! Fantastic, thunders and flashes make the night bright full of colors all over the world at the same time. I also like the smell that permeates the atmosphere it’s a unique and undescribable mix of the night smell plus the dust used and burned by the fireworks. it’s a mix that happened only once for year. By the way, I had studed chemistry for four years so now I’m able to distinguish the various elements used to prepare every specificals color shade, so when arrives the last day of the year and it’s midnight I tell to my friend or to my parents which materials are used to make the color that are burning in the sky, sometimes that may annoy the people but I love to be scientific, logic and analytic in every moment!

I think that Rome is beautiful but today I had left every routine’s lover to make his last day’s party and I went to sleep setting the clock alarm for midnight, so after that when the clock rang I went out in the terrace with one of mine Starbucks Icon mugs full of peach green tea and I saw the fireworks seated on a bench alone, enjoying the sound of silence infringed by the thunders of the fireworks. I found that moment very relaxing and poetical: alone I left back of my shoulders the past and everythings happened the last year, goods and bads things, and I patiently and silently waited that the new year arrives breaking the silence with the sound of the future unknown new things and moments: the fireworks are there! At the end of my experience I would tell to everyone in the world: HAPPY NEW YEAR 2015!