I had always loved the Art Nuveau style, and I had visited the Tiffany’s world biggest collection in Winter Park (Florida) at the Museum Charles Hosmer Morse of American Art. One of the most important rappresentative of that style was A. Mucha.
During that frosty days, in Palazzo Reale in Milan we can appreciate the operas of one of my favourites painters: the Czech artist Alphonse Mucha. He’s important not only for the Art Nuveau but also because he was the author of many, many poster ads. He was the precursor of a new kind of language: the powerful visual art of advertising. I was always be interested in marketing and advertising possibilities because is a parto of my economical and legal formation and I think that one person must always learn additionsl information about her or his culture. We are never full of information and we may alwys be better at work useing our new acquired competence and abilities, so on last Sunday I decided to go to explore on side of marketing: the history of the evolution of the ads, now we have ads on pc (Pay per Clic), on tv, on radio, on newspapers, on DVDs, in cinemas, in streets etcc.. but how is made the marketing in the past? Only via paper, in big posters. So why not to go out and hang on at the new Palazzo Reale exhibit?
Do you remember the Jobs rolling papers for cigarettes ads? Two of the most famous of that ads are made by Mucha. But he also advertise the Abadie cigarettes rolling paper’s.
But this isn’t the most important Mucha’s add because he made the official poster for the 1904 Word’s Fair: the Louisina Purchase International Exhibition that was made in Saint Louis.
The poster of many famous theater opera’s are made by the Czech artist. He also use his drawing competence for the music concert’s ads. He advertise many times the theather operas with ones of his favourite models/acrtess: Sarah Bernhard when she played her role in the Théâtre de la Renaissance companies in Paris during her debut and the Mucha advertisment’s debut.
He advertise with his beautiful and delicates womens models many common products like cookies, beer, champagne, wines, choccolate, milk, soap, perfumes, bycicles, detergent for clothes ecc… But not at all he advertise also the famous Monaco Monte Carlo hotel and casinò.
He was promoter of a new type of visual art, an art with a subject that communicate a message to the observer. His poster were the most uncommon and diffused at his time, the female model on they became icons not only a way to communicate the promotional message.
Also today we may clearly distinguish his style and his works from others that are only similar to his style or inspired by the Art Nuveau period.
The exhibition in Palazzo Reale for me was good, it has 220 operas of Mucha and was organized by Karel SRP e Stefania Cretella it officially started on 10th of December and will close on 20th of March 2016 I had visited it on 13th of December but I think that I will come back to Palazzo Reale to visit it one more time on next months…